Paris dreams, head in the clouds… This is how the description of the new exhibition "Paris Paris !" at Le Bon Marché department store begins!
From August 24 to October 20, Le Bon Marché Rive Gauche invites its customers to a unique experience, where the magic of the City of Lights comes to life under its glass roofs. In an enchanting setting, tinged with vibrant colors and surrealist touches, Paris reinvents itself.
Clouds float above the revisited capital, graphic Eiffel Towers, where French gastronomy, iconic addresses and contemporary creations mingle. This dreamlike journey promises visitors a poetic and unexpected journey, full of surprises and fantasy, evoking a dreamy stroll through the streets of Paris.
On each level of the store, new experiences take shape, offering exclusive collaborations with emerging talents and emblematic Houses that contribute to the creative wealth of the capital.
Among these treasures, the Vétra brand, a symbol of authenticity and French tradition, shines particularly bright.
Since 1927, our family business has perpetuated a unique know-how, notably by making our moleskin jackets, entirely made in France. For the occasion, Vétra presents at Le Bon Marché a vibrant palette of colors through its iconic workwear models, combining style and robustness.
It is impossible to miss the magnificent rack of the Vétra color range moleskin jackets on level -1 in the men's area reserved for brands with a strong character.
This tribute to tradition and quality is an invitation to rediscover the timeless elegance of French workwear in a setting that is as poetic as it is inspiring.
Let yourself be carried away by this unique experience, where every corner of the store immerses you in the soul of Paris, between innovation, culture and the art of living.
